TheDoubleSeventhFestival，onthe7thdayofthe7thlunarmonth，isatraditionalfestivalfullofromance.ItoftengoesintoAugustintheGregoriancalendar.
Thisfestivalisinmid-summerwhentheweatheriswarmandthegrassandtreesrevealtheirluxuriousgreens.Atnightwhentheskyisdottedwithstars，andpeoplecanseetheMilkyWayspanningfromthenorthtothesouth.Oneachbankofitisabrightstar，whichseeeachotherfromafar.TheyaretheCowherdandWeaverMaid，andaboutthemthereisabeautifullovestorypasseddownfromgenerationtogeneration.
Long，longago，therewasanhonestandkind-heartedfellownamedNiuLang（Cowhand）。Hisparentsdiedwhenhewasachild.Laterhewasdrivenoutofhishomebyhissister-in-law.Sohelivedbyhimselfherdingcattleandfarming.Oneday，afairyfromheavenZhiNu（WeaverMaid）fellinlovewithhimandcamedownsecretlytoearthandmarriedhim.ThecowhandfarmedinthefieldandtheWeaverMaidwoveathome.Theylivedahappylifeandgavebirthtoaboyandagirl.Unfortunately，theGodofHeavensoonfoundoutthefactandorderedtheQueenMotheroftheWesternHeavenstobringtheWeaverMaidback.
Withthehelpofcelestialcattle，theCowhandflewtoheavenwithhissonanddaughter.Atthetimewhenhewasabouttocatchupwithhiswife，theQueenMothertookoffoneofhergoldhairpinsandmadeastroke.OnebillowyriverappearedinfrontoftheCowhand.TheCowhandandWeaverMaidwereseparatedonthetwobanksforeverandcouldonlyfeeltheirtears.Theirloyaltytolovetouchedmagpies，sotensofthousandsofmagpiescametobuildabridgefortheCowhandandWeaverMaidtomeeteachother.TheQueenMotherwaseventuallymovedandallowedthemtomeeteachyearonthe7thofthe7thlunarmonth.Hencetheirmeetingdatehasbeencalled"QiXi"（DoubleSeventh）。